This academic project explores trend anticipation as a methodology for brand design. By developing a visual system that responds to emerging behaviors in the Colombian market, I have created an identity that maintains forward-looking relevance while offering solutions applicable to the present.

The applications demonstrate contextual adaptability: from digital environments to physical experiences, each manifestation receives a specific treatment that takes advantage of the characteristics of its environment. This project demonstrates my ability to translate trend analysis into tangible design solutions, transforming sociological observations into coherent and strategically grounded visual systems.