This academic project explores the evocative power of territorial identity as a visual narrative. Developing a graphic system rooted in the cultural essence of Jericho, it created a brand that maintains local authenticity while projecting contemporary relevance to diverse audiences.

The applications demonstrate communicative versatility: from signage to promotional products, each manifestation receives a specific treatment that considers its context of use and point of contact. This project demonstrates my understanding of how identity design can transform the perception of a territory, transforming its intangible values into visual expressions with a tourist and cultural impact.